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For Oral Answer on : 22/02/2022
Question Number(s): 46 Question Reference(s): 9712/22
Department: Finance
Asked by: David Stanton T.D.
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QUESTION
To ask the Minister for Finance his views on the third phase of the Switch Your Bank campaign; the effectiveness of the previous two campaigns; and if he will make a statement on the matter.
REPLY
On the 4th February I announced the commencement of the third and final phase of the Switch Your Bank campaign.
Following on from the successful delivery of two advertising campaigns which promoted awareness on the benefits of switching, this phase builds on this work by seeking to identify and develop tools which will better enable consumers to complete their switches.
To build upon the previous positive campaigns, the Economic and Social Research Institute’s (ESRI) Behavioural Research Unit has been contracted to carry out an experimental research project that will focus on the behavioural aspects of switching.
The campaign will continue to be supported by a dedicated website, www.switchyourbank.ie . The website provides a single source where consumers can access useful facts about switching, including a straightforward step by step guide, links to Competition and Consumer Protection Commission (CCPC) comparison tools and helpful information to support their decision-making.
I would encourage all consumers to seek the best value for financial products and services and to compare the benefits of the different products available.
